HP | OfficeJet Pro
This one-minute video was designed to showcase the HP OfficeJet Pro. In order to highlight the vibrant printing capabilities, colorful brochures were designed using the full HP color palette. In-App screens were also designed as well as the layout and type treatment of supers.
HP | All-in-one printer
This video was created for an HP all-in-one printer. The target demographic was teenage to young adult women with the goal of showcasing the full range of capabilities of the printer. This was accomplished through the story arc of an art project being created by the talent over the course of the video. As part of the pre-production process, the collages that drove the storyline in the video were digitally designed, deconstructed, and then physically produced for the video. Bright colored supers reinforced the tone of the video.
HP | Character Design
These characters and graphics were designed for an animated HP video for Smart Device Services. The concept included office people, a safari scene, a caveman, and an ancient Egyptian. All color schemes were created with tints and shades of the official HP color palette.
