Mercato
Mercato is a grocery delivery platform created for independent grocers by independent grocers. In order to cater to the B2B and B2C needs, the brand is designed to be modality-focused and eye-catching with a palette that can span the range from playful to professional. The combination of core color palette and tonal palette gives flexibility to designs throughout the year that can adjust with tonal needs and season.
Every Meal Counts
The Every Meal Counts campaign started as a seasonal campaign for the holidays in which Mercato partnered with local grocers to promote feeding hungry families with every order placed through Mercato. Both consumer and business-facing promotional designs were created including brochures, emails, an EMC-specific website that would explain more about the program. Studio photography and video content was incorporated as well.
